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Fashion produced in Portugal from France that Kanye West would probably like to wear.

Alexandre Guarneri founded France’s first hip-hop fashion label in 1992. The current collections blend streetwear with high fashion. Visit if you need to shoot a music video or simply seek a stunning hoodie. They prioritize re- and upcycling materials and, in addition to their own brand with the red stripe on the back, sell shoes and accessories from other manufacturers to complete the look. You can even buy Bluetooth speakers that don’t look like Bluetooth speakers. It’s not cheap, but they invest in quality and craftsmanship, creating clothing that can make people happy for a long time.