Isto

The most transparent brand we know.

Isto describes itself as a brand without dependencies — and therefore free to be absolutely transparent. On their website, you can trace the costs of all products down to the button on the trousers, including industry-standard markups and the price they themselves demand. They explain why recycled materials aren’t half as good if they contain microplastics and see themselves as a company that wants to make the industry more honest. Expensive, but not more so than some big brands that aren’t nearly as good in quality. Stores in Chiado and Campo de Ourique, as well as locations in Embaixada and the Amoreiras shopping center.